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Excellence in Business Communication – A Key to Successful Leadership


Do you communicate in a way that you are being understood? If you’re not, you may be losing potential clients, employees, and even current clients. Communicating clearly, both in writing and verbally with your clients and employees remains a challenging leadership skill to master.

Leaders who communicate in the right way are able to interpret complex and conflicting information and seek new insights. It’s not surprising that leaders are decision makers that often make tough calls and difficult decisions in a quick manner. When this occurs, how you can communicate clearly on a daily business with both internal and external clients could be the difference between success and failure.

Communication in business is about speaking and listening. Hearing what others have to say is equally important as conveying your thoughts. Epictetus – the ancient Greek Philosopher noticed that humans have two ears and one mouth. This simply means you cannot be a great leader unless you decide to improve your listening skills.

Business communication does have many challenges

Listening is an important leadership quality. In fact, while hiring a new leader, excellent communication skills are considered the most core competencies a candidate must have.

You probably are aware that great leaders must be able to find consensus among stakeholders who have conflicting views and agendas. Similarly, proactive communication can set the tone for fruitful customer relationships.

A leader ensures that communication is a combination of formal and informal (casual) approaches. Informal meetings with your employees during lunch can prove effective and useful for finding solutions to problems like lack of trust and other issues your employees can have with the senior management.

Connecting Effective Leadership and Excellence in Business Communication

A great leader is one who has the potential to step forward and take charge. On other day’s a great leader needs to mentor others and help them develop the necessary skills to achieve their targets. Regardless of the day, developing excellent communication skills is important.

To become a good leader, you should be an excellent communicator. This does not mean being a great talker. There’s a difference between effective communication and effective talking. When you strive for excellence in business communication, you have to be a great communicator. You need to speak with confidence and at the same time have the ability to pass your ideas to your team (employees), so they can be achieved.

Great leaders always the habit of listening peacefully. They are competent observers and have a strong sense of discipline. It’s vital that you have established set of working rules and principles and incorporate the same in your team by communicating your ideologies perfectly.

Communicate According to the Situation

It has been observed that good communication skills encourage the team to follow their leader blindly.

If you want to communicate with your employees or customers, you need to first develop a strategy. This can include writing down your message and all the possible ways in which you can put your message across effectively. On the other hand, one of the biggest challenges for any leader is to win the trust of all business partners and stakeholders.

3 Key Essentials to Business Communication Success

1. Identify Strength and Weakness in Workplace Communication

There is no denying that excellence is a process, not a destination. This holds true for business communications as well. That’s why it’s always a good idea to identify the strengths and weaknesses of your communication framework and work out a solution.

As a leader, you should have a communication goal for your own self and for your team. These goals as you can guess have to be in sync with your business aims and objectives. Whatever communication method you choose – email, phone call, it should communicate your message in a way that your team knows what you are expecting from them.

2. Communication should be People Centric

As a leader, you will have employees with different skill levels, personalities, and communication abilities themselves. Some will be active and self-motivated while others are lazy and unmotivated. You have to be in regular touch with all team members keeping in mind their intellectual levels, motivation, and maturity.

Remember, maturity doesn’t refer to the age of your employees. It means their ability to handle complex decisions and more importantly, their willingness to achieve given targets. Here, you can rely on your own judgments; after all, you are the boss!

A great leader never worries about sounding important. Instead, he or she thinks about what people need to hear.

3. Overcome the Barriers to Effective Communication

Dr. John L. Lund – a counselor, specializing in improving human relationships reveals how people interpret your communication.

• 55% is based on your facial expressions and body language
• 37% depends on the tone of your voice
• 8% relies on the words you use

Business communication is more than just transferring the information or message from one group of individuals to another. Great leaders ensure that there are no chances of miscommunication or misunderstandings.

This simply means you should avoid using complex jargon that’s beyond that person’s comprehension. This rule applies to both written and verbal communication. When you compose an email, try putting yourself in the recipient’s shoes. Most importantly, you should choose your words carefully and be careful about body language and tone of voice.

Communicate or Else!

It is important to communicate with your team, clients and at the same time, you should maintain an open door policy. Give as much information as relevant to the situation and encourage people to share their concerns, remember that you can learn a lot from indirect conversations. In good times and bad, effective communication builds trust and this is why you should work hard to improve your communication skills.